My books and writing are directed at business owners who are unhappy or uncomfortable with the financial health of their business.
My message is aimed at the business owner who is feeling a growing sense of stress and frustration about the current and future cash flow of their business.
The problems and feelings listed below ring true for many of the business owners that I write for:
- Cash is always tight… even though my business is profitable.
- I'm unhappy with the level of salary and cash distributions I am receiving (or not receiving) from the business.
- Everything seems like a surprise when it comes to financial results.
- I'm unable to create a reliable financial forecast or projection (and no one around me seems to be able to provide me with a forecast I can understand and trust).
- Feeling pressure to put more money into the business.
- The amount of debt in the business is making me uncomfortable (and it is growing rather than shrinking).
- When it comes right down to it, I don't really understand what's going on with my cash flow… and my financial statements seem to be of little help in figuring it out.
- My accountant and bookkeeper haven't been able to help me understand what's creating the problem… and I don't know who else to turn to for help.
Creating a Cash Flow Superpower
When it comes right down to it, what I preach and teach comes down to helping you answer these two questions each month:
- “What happened to my cash last month?” You do that with the 2-minute conversation.
- “What’s about to happen to my cash?”
Answering these two questions each month creates a superpower when it comes to understanding and managing the cash flow of your business. 😊
As you get more and more comfortable with the answering these two questions, you become more familiar with the financial statements of the business.
You get a clearer big picture view of where the business is and where the business is going financially.
It helps you better understand what the “books” (financial statements) are telling you.
It becomes easier to identify problems or errors in the numbers.
It becomes easier to plan and manage the overall financial health and direction of the business.
And you become more confident about the specific steps you are taking to improve the financial health of your business. It’s all about helping you feel great about the financial health of your business.
This blog post has more about how to answer the two cash flow questions.
This short online course provides the step-by-step process to help you get started quickly.
NOTE: You can grab a copy of my newest book at Amazon.
A Quick Start Guide to Financial Forecasting: Discover the Secret to Driving Growth, Profitability, and Cash Flow Higher provides a straightforward, easy-to-understand guide to one of the most powerful financial tools in business: a reliable financial forecast. It will transform the financial future of your company and help you make better business decisions. Get the book at Amazon.
Comments