What is Your Ultimate Financial Goal in Business?

As an entrepreneur or business owner, you are in a unique minority.

Only a small number of people have the talent and drive to build and manage a company through the many ups and downs inherent in business.

Even fewer people can grow a business while at the same time making the company worth more and more money along the way. (Growing a successful business is much harder than most people realize.)

What is Your Financial Goal?

In my view, your ultimate financial goal in business is to create wealth and freedom.

I like to define wealth as having a strong net worth (assets greater than your liabilities - both in the business and you personally). For one person, that might be a $1,000,000 net worth. To another person that might be a $25,000,000 net worth.

Or put another way, wealth is "having money".

Money helps make a lot of things in life just a little bit easier. It gives you options. It makes it easier to help other people by sharing a portion of the financial resources you have accumulated.

Of course, money isn't the only prize in growing a successful business.

There is the pride of accomplishing something very challenging. There is the knowledge that you helped your customers and team members along the way. There is the freedom and peace of mind that comes from taking a risk and winning.

But those benefits evaporate without financial success.

Here's to your ever increasing profits and cash flow. That's what will help you create a strong net worth and a successful company.

 

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