I talk a lot in this blog and at Financial Rhythm about money and the importance of driving profitability and cash flow higher in your business.
The reason you need to focus on financial results (money), and profit and cash flow in particular, is that if the profit ever dries up, if the cash ever runs out, then everything that you have worked so hard for will go right down the toilet.
It has nothing to do with greed.
Driving profitability and cash flow is about surviving and thriving in business.
It’s about creating a business that can live and sustain itself and take care of your customers.
It’s about creating a business that can take care of you and your family from a financial perspective, not the other way around. 😊
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