I wrote an article for the Construction Financial Management Association (CFMA) that is published in the January/February 2015 edition of their Building Profits magazine.
It has been creating some exciting buzz and some very interesting conversations about the power of financial forecasting in business.
The benefits for CFOs, Controllers and CEOs go way past just providing the forward-looking view of financial performance. It's those unique benefits that I decided to explore in this article for the CFMA.
Insight is Powerful
The article includes:
- The three phases to the process of creating a financial forecast and how each phase unfolds
How creating a forward-looking view of financial performance is the secret for turning financial information into valuable insight
- The interesting way that providing insight to your leadership team helps you become part of making history rather than just recording it
- The 5 rules for creating a financial forecast you can trust
The article was written for construction companies but the principles apply universally to any organization.
CFOs and Controllers have an exciting opportunity to demonstrate financial leadership, add value, and enhance their influence and credibility within their organizations. This article will help you take advantage of that opportunity.
Here is the reprint in PDF format from the magazine.
Here is the text version on the CFMA website.
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