Have you ever tried to raise money for your business and struck out? Where the potential investor said "I'd love to invest in your business, but…"! (Same thing can happen with a lender.)
The quality of your accounting and financial function plays a big role in whether outside investors or lenders say YES when you ask them for money.
This post gives you a picture of how investors react when you provide them your financial statements as part of an invitation to invest in your business.
When you understand how they look at your business financially you dramatically increase your chances of getting the capital you need to grow your company and take advantage of opportunities in the marketplace.
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