A solid foundation for growing your business includes having strong people on your team, a selling and operations function that is firing on all cylinders and an accounting and finance function that ties it all together.
Think of each component, or function, within your business as three legs of a stool.
If one leg is weak or broken, then the stool will collapse when weight is put on it.
The strength of two of the legs won't prevent the stool from dropping you on the ground hard if one leg is weak and neglected.
Where is Your Weak Link?
That is what happens in a business when an unexpected event happens that hurts your financial results. You can get away with a weak financial function for a little while. But it will catch up to you real fast if your revenues take a hit because of a hiccup in the economy or maybe the competition snags one of your customers.
Allowing your accounting and financial function to be a weak link (a weak leg on the stool) adds unnecessary risk and exposure.
If you had a stool like that in your home you would fix it or replace it.
Same approach applies in your business, right? :-)