We all know that cash (and cash flow) is an important asset in business.
Business isn't too much fun when cash is in short supply. And things get easier when there is plenty of cash flowing into the company.
We have the knowledge. So how about the actions we take based on that knowledge?
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From a management perspective, cash is one of those assets that requires "Adult Financial Supervision". Especially if you are serious about growing your company.
Remember, it's all about the cash!
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