Here are some important gross margin questions I encourage you to ask yourself and your leadership team this month:
Do you know what your gross margin is off the top of your head?
Are you satisfied with your gross margin?
Is it possible, or impossible, to increase your gross margin?
How much would your net income go up if you improved gross margin by 2 points?
Gross margins are a very important driver of profitability. Improving profitability and cash flow oftentimes starts with healthy and improving gross margins.
Maybe that should be front and center on your focus list this month.
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